It is consistently one of the 10 most popular websites ranked by the Similarweb and formerly Alexa as of 2022, Wikipedia was ranked the 7th most popular site. Wikipedia is the largest and most-read reference work in history. Wikipedia ( / ˌ w ɪ k ɪ ˈ p iː d i ə/ ( listen) wik-ih- PEE-dee-ə or / ˌ w ɪ k i-/ ( listen) wik-ee-) is a multilingual free online encyclopedia written and maintained by a community of volunteers through open collaboration and a wiki-based editing system. We’re excited to reach new audiences with this ‘feel good’ partnership between Alexa and smoothfm.Most text is also dual-licensed under GFDL media licensing varies We know that customers love asking Alexa to play their favourite radio stations and increasingly they are adding Amazon Echo smart speakers to multiple rooms in their homes which is extending radio listening patterns. Kate Burleigh, country manager, Amazon Alexa ANZ, said: “We’re thrilled to partner with NOVA Entertainment on this launch, and bring smoothfm into the homes of even more customers around Australia. An integrated partnership will see the popular ‘smooth stars’ promotion delivered nationally for the first time and with the help of Alexa on air, listeners will learn how to engage with their Amazon Echo device whilst enjoying their favourite ‘feel good’ station. Reflecting the opportunity presented by the growth of smart speaker listening, smooth is partnering with Amazon Alexa to assist listeners in Brisbane, Adelaide and Perth in discovering the brand. The TVC is set to three iconic smoothfm ‘feel good’ tracks, Williams’ Feel, September by Earth, Wind & Fire and Billy Ocean’s Get Out of my Dreams, to give audiences a taste of the music variety of smoothfm. The TVC’s existing creative, featuring smooth ambassador Robbie Williams, has been broadened to show multiple listening occasions and educate listeners on how to access smoothfm in Brisbane, Adelaide and Perth. The brand campaign will roll out in several stages, initially highlighting the station’s ‘Feel Good’ format and providing awareness on how to discover the station via The Smooth Player, website, DAB+ and smart speakers, followed by localised outdoor formats to showcase the local breakfast announcers, with a burst later in the year and continued investment throughout 2023. The marketing campaign will run across TV, out of home (OOH), cinema, podcasting, digital and socials and will be supported by a comprehensive experiential campaign that will include smooth ‘Feel Good’ café pop ups located at key events and precincts in Perth, Brisbane and Adelaide. The campaign is designed to quickly build awareness and brand considerations in these cities and, crucially, educate new listeners how they can access the station.’ With live, local content across DAB+ and streamed across mobile, web and smart speakers, and a brand that transcends geographies, we can’t wait to bring smoothfm’s unique station feel to more markets. The brand has attracted a highly engaged audience across broadcast with 2.4 million listeners in Sydney and Melbourne, a 291 per cent increase in cumulative broadcast listeners since launching in May 2012, and a further 76 per cent increase in audiences accessing the station via streaming from March 2020 to July 2022.Īdam Johnson, NOVA Entertainment’s chief growth officer said: ”As radio listening becomes increasingly less reliant on a traditional broadcast signal, taking smoothfm national makes perfect sense for audiences and advertisers. The first Australian radio station to be programmed based on a mood rather than an era or genre, smoothfm’s playlist is curated to make listeners ‘feel good’ with announcers handpicked to complement the music format. Smoothfm has become one of the most successful media brands since launching in the Australian radio landscape in May 2012.
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